Organized annually by MORS Group since 2014, the Asia Corporate Excellence and Sustainability (ACES) Awards honors outstanding leaders and organizations across the continent for operational excellence, sustainable business practices, and collaborative leadership. The two-day event was held from October 15 to 16 at the Mandarin Oriental in Kuala Lumpur, Malaysia, where RUSH Technologies Inc. earned the Visionary Startup in Asia award, marking another major milestone in its growth story.
The Visionary Startup in Asia award honors high-growth startups that deliver innovative solutions while building lasting customer engagement. RUSH’s development from its humble beginnings into becoming an industry leader made it a standout nominee for this recognition.
RUSH Technologies Inc. originated as the in-house loyalty SaaS for Globe Telecom, working closely with enterprise partners to drive repeat engagement through digital rewards. By continuously expanding its merchant base and service portfolio, RUSH gained a strong market foothold. This rapid momentum enabled the company to become the first startup onboarded under Globe’s venture-building arm, 917Ventures.
When the COVID-19 pandemic hit, consumer behavior changed dramatically. As resources grew scarce and physical stores ceased operations due to nationwide lockdowns, keeping businesses afloat became the primary focus for merchants over customer loyalty. In response, RUSH pivoted to develop its eStore solution in just three months, helping jumpstart the digital store movement as businesses adapted to online transactions.
RUSH continued to drive brand growth by establishing a stronger presence in mass media. Leveraging its connection to the Globe ecosystem, RUSH partnered with GLife to help merchants reach millions in potential audiences. This increased visibility positioned RUSH as a recognized leader in the space, doubling its revenue as more merchants sought digital loyalty solutions. With Globe’s support, the company also shared its story across national press, partner networks, and internal group platforms.
Beyond expanding market visibility, RUSH focused on strengthening its industry credibility and preparing its workforce for future growth. RUSH leaders actively contributed to high-impact industry panels and thought leadership features, while award nominations helped showcase the brand's track record and build a trusted reputation. To support continuous upskilling across teams, RUSH introduced talent development initiatives using platforms like LinkedIn Learning and Amazon Web Services Developer Acceleration (AWS DevAx), equipping employees with future-ready skills to drive long-term innovation.
As the country adjusted to the new normal, RUSH faced a new test. Post-pandemic churn and mounting regulatory demands challenged the company’s resilience once again.
To tackle churn, RUSH rightsized its operations, secured key enterprise accounts, and sustained delivery across high-impact sectors like F&B and retail. On the compliance front, the company proactively aligned with Bangko Sentral’s Operator of Payment Systems, the Anti-Money Laundering Act, and the National Privacy Commission standards to prepare for evolving regulatory landscapes.
The strategic shift paid off. Despite post-pandemic headwinds, RUSH maintained strong multi-million revenue growth in 2025, achieved 100% System and Operation Controls (SOC) compliance, and ranked top two among Globe Group ventures in cloud cost efficiency.
Throughout its history, RUSH has demonstrated continuous resilience in navigating market shifts and operational hurdles. Whether adapting to nationwide disruption or evolving industry demands, the company has consistently reinvented its business model while remaining true to its core mission.
Starting as an in-house loyalty tool, RUSH expanded into broader digital commerce during the height of the pandemic and is now strengthening its position as an end-to-end customer engagement partner for growing enterprise merchants.
To date, RUSH has powered customer engagement and digital commerce experiences for over 1,800 brands, 7,000 locations nationwide, and their 24 million consumers. This growth has earned the company and its leadership prominent industry recognitions, including awards from the Asia-Pacific Stevie Awards, the Asia CEO Awards as Most Innovative Company, and CEO Insights Asia.
RUSH continues to expand its solution capabilities to address the evolving engagement needs of modern brands. Supporting the original eStore that fueled RUSH’s early growth are points-based rewards systems, QR-code payment and ordering solutions, privilege card programs, and custom features designed to help merchants build stronger customer relationships.
From an in-house loyalty tool to a leading visionary startup in Asia, RUSH’s journey highlights how adaptability, resilience, and customer-first innovation can transform challenges into long-term growth. As consumer expectations continue to evolve, RUSH remains committed to powering businesses with end-to-end engagement solutions that turn everyday interactions into lasting relationships.
Discover how RUSH can support your brand’s growth story and book a demo to explore customer engagement solutions built for what comes next.
