FMCG and retail brands today are scaling across more channels than ever, but many still operate on disconnected systems. This makes it difficult to track customer behavior, personalize engagement, and drive repeat purchases.
To address this, RUSH and Infobip hosted Co:Create last March 19, a collaborative session focused on enabling closed-loop growth for FMCG brands.
Jeferson Cruz, Chief Commercial Officer of RUSH, and Guray Ozturk, Head of Customer Growth for APAC at Infobip, showed key decision makers from over 24 brands on how their platforms work together to address shifts in the FMCG landscape in the Philippines.
Rapid digitization among the target market, channel expansion from traditional to third-party resellers and online marketplaces, and the resulting limited first-party data, disconnected tools, and slow feedback loops make it hard to act on customer behavior in a timely way.
Infobip's conversational infrastructure enables orchestrated engagement across various communication channels, while RUSH's Loyalty programs capture transactions and reward customers across online and offline touchpoints.
Together, this allows brands to personalize engagement, unify customer data, and continuously optimize campaigns using insights generated at every stage of the journey. This approach has powered initiatives such as Unilever’s Tindahan Club, demonstrating how integrated engagement and loyalty systems can drive participation and repeat purchases at scale.
Following the main presentation, moderator Monica Cubacub led a fireside chat with Jef and Guray, opening the floor to questions from attendees.
Apart from the workshop, Co:Create also served as an opportunity to exchange insights with peers across the FMCG space over food and drinks, turning shared challenges into shared learning moments. The session was capped off with raffle prizes, adding a light and engaging close to an afternoon of practical, insight-driven conversations.
Co:Create is RUSH’s collaborative workshop series designed to bring together business leaders to solve real-world challenges through shared expertise and practical use cases.
As a Philippine-based leader in loyalty solutions, RUSH encourages one-time buyers to “register, redeem, and repeat”, transforming them into long-term customers through data-driven, seamless retention rewards systems.
Complimenting this, Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation.
Together, RUSH and Infobip bring both sides of the equation - engagement and retention - enabling closed-loop growth for Philippine businesses, where interactions feed into smarter targeting, personalization, and performance.
Interested in joining a future session or exploring how their joint solutions can work for your brand? Book a demo today!
.webp)
