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Privacy Policy

Effective Date: March 31, 2022

As we power stores and win customers for brands at RUSH, we collect and use information about you, our

  • merchants using RUSH to power your business
  • customers who shop at a RUSH-powered business
  • visitors to RUSH websites, or anyone contacting RUSH support

This Privacy Policy will help you better understand how we collect, use, and share your personal information. From time to time, we may update our Privacy Policy to reflect current changes in our policy and the law. When we do so, we will notify you by posting it on our website for your information and reference.

Your Rights as Our Customer

RUSH recognizes that you should be the ultimate decision-maker on matters that involve your Personal Information. To this end, RUSH is mindful of the fundamental right to privacy of every customer under the Data Privacy Act of 2012.

By accepting the Terms and Conditions for the use of RUSH products and services, you agree to the collection, processing, use, and sharing of your Personal Information in accordance with this Privacy Policy that will enable us to provide you with your desired RUSH products and services.

You have the right to be informed of the Personal Information that we collect, process, use, and share. We can provide you with such Personal Information, provided that such Personal Information does not amount to information deemed confidential or proprietary by RUSH, or that your request for Personal Information is not vexatious or unreasonable.

You have the right to object or withhold your consent to the collection, processing, use, and sharing of your Personal Information. However, we may be constrained to terminate your RUSH product or service as your Personal Information will be required to deliver such RUSH product or service. Without your Personal Information, we will be unable to provide you with updates on RUSH’ latest offerings; similarly, you will be unable to participate in our events, promotions, or other activities.

You have the right to suspend, withdraw, or order the blocking, removal, or destruction of your Personal Information in our processing systems upon discovery and substantial proof that your Personal Information is no longer necessary for the purpose or purposes for which it was collected, and for such other cases provided in the Data Privacy Act of 2012.

You have the right to seek indemnity for damages sustained, if any, due to inaccurate, incomplete, outdated, false, unlawfully obtained, or unauthorized use of your Personal Information.
Should you feel that there has been mishandling or misuse of your Personal Information, or that any of your data privacy rights have been violated, you may email us at dpo@rush.ph

Collection of Customer Data

As part of our continuing relationship with you, we collect, process, use, and share your Customer Data in accordance with this Privacy Policy and the Terms and Conditions for the use of RUSH products and services, as may be applicable.

The Customer Data that we collect, process, use, and share are either Personal Information or Non-Personal Information:

  1. Personal Information is any information from which the identity of an individual can be reasonably and directly ascertained, or when put together with other information would directly and certainly identify an individual, such as name, gender, date of birth, address, telephone/mobile number, email address, proof of identification, etc. It may also include location of your device whenever it is switched on, if you subscribe to and consent to using location-based services.
  2. Non-Personal Information is any information that does not identify you individually, and includes statistical or analytical data, and anonymized or aggregated reports.

Use of Customer Data

We may share Customer Data with our principals (Globe Telecom, Inc. “Globe” and Globe Capital Ventures Holdings, Inc. “917Ventures”), affiliates, partners, and third-party service providers as part of business operations and provision of products and services.

Without limiting the generality of the foregoing, Customer Data is used to, among others:

  1. Provide you with your subscribed or availed products and services, including customer support;
  2. Help us improve our quality of products and services;
  3. Create new products and services;
  4. Enhance your customer experience and determine tailored content to meet your preferences and needs;
  5. Communicate relevant services and/or advisories to you;
  6. Abide by any safety, security, public service or legal requirements and processes;
  7. Process information for statistical, analytical, and research purposes. The use of your information for statistical, analytical, and research purposes enables us to create anonymized and aggregated insight reports that we use to further improve your user experience and to provide new products and services;
  8. Create a customer portrait based on your demographic, and your behavioral, transaction, and interaction data across all products, systems, devices, and/or interaction channels, which we may use as a basis for sending you commercial and promotional alerts, personalized advertisements, financial service offers, and surveys. To be clear, should we need to share data with third parties for advertising and marketing purposes, we only share anonymized and aggregated data, and not your Personal Information; and
  9. Comply with the requirements of the law and legal process, such as a court order; to comply with a legal obligation; or to prevent imminent harm to public security, safety, or order, collectively referred to as “Data Use Purpose.”

When required by our Privacy Policy and the law, and before we collect, process, use, or share your Personal Information for any other purpose other than enumerated above, we will ask for your consent.

You may avail of our broadcast messages relevant to you through written correspondence, text messaging, internet, or other similar means of communication. You may also change your mind anytime and stop receiving them.

We outsource or contract the processing of Customer Data to third parties, such as but not limited to, vendors, service providers, partners, or other telecommunications operators, to fulfill any of the above purposes. They are only authorized to use Customer Data for such contracted purposes. They may have access to Customer Data for a limited time under reasonable contractual and technical safeguards to limit their use of such Customer Data. We require them to protect Customer Data consistent with our Privacy Policy.

Protection of Personal Information

We respect your privacy. We take paramount care in protecting your Personal Information. As such, we secure and protect your Personal Information with proper safeguards to ensure confidentiality and privacy; prevent loss, theft, or use for unauthorized purposes; and comply with the requirements of the law.

As Information Security threats continue to develop and evolve at such a rapid pace, we make reasonable and appropriate security arrangements and measures that use a variety of physical, electronic, and procedural safeguards to protect Personal Information. RUSH runs a state of the art Security Operations Center with a dedicated team and personnel that monitors our network and systems to make sure risks to RUSH and your Personal Information are properly managed. We regularly review our information collection, storage, and processing practices, including physical security measures, to guard against unauthorized access to our system and unauthorized alteration, disclosure, or destruction of information we hold.

We only permit your Personal Information to be collected, processed, used, and shared by our authorized employees, contractors, and subcontractors who hold such Personal Information under strict confidentiality and in accordance with their contractual obligations and who have implemented minimum security features against data leakage, unauthorized access, or disclosure. We restrict access to information to RUSH employees, contractors, and subcontractors who need to know such information in order to process it for us, who are subject to strict contractual and technical safeguards, and who are accountable if they fail to meet these obligations.

We only give you or your authorized representative access to your Personal Information. We do not provide, sell, or share your Personal Information to anyone unless you have given your express consent. We also do not use nor share your Personal Information with content and/or information providers without your prior request or consent. Personal Information will only be disclosed to third parties in accordance with this Privacy Policy.

We keep our records as accurate as possible. If your Personal Information is wrong, we give you ways to update it. Once you have registered as our customer, you may access your account details and/or correct your Personal Information by emailing our Data Protection Officer at dpo@rush.ph.

We keep your Personal Information in our business records, as may be applicable, while you are a customer, or as long as it is necessary to fulfill the purpose for which it was collected, or while it is needed by us for business, tax, or legal purposes. When disposing of your Personal Information, we take reasonable measures to ensure that it is done properly and is not accessible to the public.

We are not responsible for information, content, application, product, or service that we do not provide. But because we care for you and protect you, we take measures to fight spam, fraud, or any unauthorized messages that traverse our network. Further, we will not tolerate the use of our network that violates the law, which shall include but not be limited to:

  1. Photo or video voyeurism, including the publication or broadcast or transmission through our network of any sexual act or any similar activity without the consent of the person involved and under circumstances in which the person has a reasonable expectation of privacy, is prohibited and unlawful with corresponding penalties under the law.
  2. Child pornography is also prohibited and punishable by law and our network shall not be used in any manner for the storage, transmission, or dissemination of materials containing child pornography. We will report any instances of such activity that we become aware of, to the proper authorities as required by law.

We shall cooperate with law enforcement agencies to curtail criminality and prevent criminals from wreaking havoc over the internet, which shall include the blocking of certain sites or prevention of access to certain individuals, all in accordance with the stipulations of the law and with respect to legal due process.

“Cookies” and similar tracking technologies

When you use our website and electronically communicate with us, depending on your settings, we may use cookies, web beacons, small data text files, or similar technologies to identify your device and record your preferences, with your consent. The completeness and accuracy of your Personal Information help us improve our products and services. Thus, we encourage you to update your Personal Information from time to time.

High-Level Privacy Principles

Openness, Transparency, and Notice

We are open and honest with you and will ensure that you are provided with clear, prominent, and timely information regarding our data privacy practices. We will provide you with information about the collection of your Personal Information, access, sharing, and further use of your Personal Information, enabling you to make informed decisions about whether to use a mobile application or service.

Purpose and Use

We will limit the access, collection, sharing, disclosure, and further use of your Personal Information to meet legitimate business purposes or to otherwise meet legal obligations.

User Choice and Control

We will give you opportunities to exercise meaningful choice and control over your Personal Information.

Data Minimization and Retention

We will collect, access, and use only the minimum Personal Information necessary to meet legitimate business purposes and to deliver, provision, maintain, or develop applications and services. Personal Information will not be kept for longer than is necessary for those legitimate business purposes or to meet legal obligations, and will subsequently be deleted or rendered anonymous.

Respect User Rights

You will be provided with information about, and an easy means to exercise, your rights over the use of your Personal Information.


Personal Information will be protected, using reasonable safeguards appropriate to the sensitivity of the information.


You will be provided with information about privacy and security issues and ways to manage and protect your privacy.


An application or service that is directed at children will ensure that the collection, access, and use of Personal Information is appropriate in all given circumstances and compatible with applicable law.

Accountability and Enforcement

All responsible persons will be accountable for ensuring that these principles are met.

Contact Us

Should you wish not to:

  1. Have your Personal Information disclosed or processed;
  2. Receive marketing alerts and promotional messages from us, affiliates, and partners,

you may contact our Data Protection Officer at dpo@rush.ph