Do you ever suddenly crave a particular dish after seeing an online ad for it? That’s the power of food promotion, which food businesses use to increase sales and brand awareness.
A 2022 study emphasized the significance of online promotion for the food industry, with 48% of consumers using social media to find restaurants, book reservations, and order takeout. Whether a small or large food business, having a strong online presence and effective food promotion is essential for staying competitive.
Implementing the right digital marketing strategies can dramatically impact your business's financial performance and drive growth. In this article, we'll discuss practical food promotion ideas that will give you a substantial return on investment in business and teach you how to promote a food product to customers online.
With the rise of digital marketing, numerous effective ways exist to promote products to your target audience and drive sales. Here are promotion ideas for food products to make your online food business stand out in a crowded marketplace.
Supplement your blog with videos to retain your target audience’s attention and give them more digestible content. Videos can also make your brand and products more three-dimensional, giving your customers a better idea of your offerings.
You can hire a video team, create content independently, or partner with a food influencer to contribute to your content. They’re ideal for both short- and long-form video content; you can find them on TikTok and Youtube.
Grab reports that delivery is expected to be an indispensable part of people’s lives due to its convenience and immediacy, with 7 out of 10 consumers believing in its perpetual existence. They also found that one in three consumers invest in a delivery subscription plan.
These numbers show the wide reach of food delivery apps. With that said, consider partnering with delivery apps to promote your food business and products to bigger audiences. You can also achieve end-to-end capability with eCommerce platforms such as RUSH, which provides a merchant app where you can instantly book riders directly. RUSH has partnered with Grab to empower businesses to manage their delivery options seamlessly. By partnering with RUSH and its delivery partners like Grab, you can leverage the extensive reach of food delivery apps while streamlining your operations and improving your customer experience.
Promoting your food offerings requires a comprehensive and customer-centric marketing strategy. Here are some tips on turning your creative food promotion ideas into reality.
Professional food photography can make your food products look more appealing. You can take your food photos independently if you’re working on a budget. However, it's essential to remember some food photography tips to make your photos stand out.
You can use props that showcase your dish's ingredients or origins, experiment with various camera heights and angles, and ensure that your food styling and color palette are on-brand.
With around 94 million active social media users in the Philippines, consider attracting customers using your social media channels. For instance, you can give your followers early access to new products or menu items to make them feel valued and create buzz around your business.
You can also incentivize customers to leave a review on your social media channels, showing that their feedback contributes to your business’s improvement.
Running a food business can be challenging but rewarding. Not only do you need to serve food, but you must also connect with your customers in the online channels they’re active in. Retaining customers, in the long run, is always better than getting new ones every day.
Use the unique food promotion ideas above to boost your business. If you need help launching your business online, Rush is here to help. We’re an eCommerce solutions provider committed to giving businesses from various industries an online presence in today’s digital world.
Contact us to learn more about our eCommerce platform.