7.1. We own the Content that we created including but not limited to visual interfaces, interactive features, graphics, design, compilation, computer code, products, software, stamping feature, and all other elements and components of RUSH excluding the content and photos of Merchants’ loyalty offers, promos, its mechanics and third-party content. We also own the copyrights, trademarks, service marks, trade names, and other intellectual and proprietary rights throughout the world ("IP Rights) associated with RUSH, the RUSH service, the RUSH Loyalty Platform and our Content on RUSH, which are protected by copyright, trade dress, patent, trademark laws and all other applicable intellectual and proprietary rights and laws. As such, you may not modify, reproduce, distribute, create derivative works or adaptations of, publicly display or in any way exploit any of RUSH's Content in whole or in part except as expressly authorized by us. Except as expressly and unambiguously provided herein, we do not grant you any express or implied rights, and all rights in and to RUSH, the RUSH service, the RUSH Loyalty Platform, and RUSH's Content are retained by us.
7.2. You should NOT modify, adapt, appropriate, reproduce, distribute, translate, create derivative works or adaptations of, publicly display, republish, repurpose, sell, trade, or in any way exploit RUSH, the RUSH service, the RUSH Loyalty Platform or any of the Content except as expressly authorized by us.
7.3. Although RUSH, the RUSH service and/or the RUSH Loyalty Platform are available in online and offline modes, there will be occasions when RUSH, the RUSH service and/or the RUSH Loyalty Platform will be interrupted for scheduled maintenance or upgrades, for emergency repairs, or due to failure of telecommunications links and equipment that are beyond the control of Globe. Also, although Globe will normally only delete Content, User Content, or social media postings that violate this Agreement, Globe reserves the right to delete any Content, User Content, or social media postings for any reason, without prior notice. Deleted Content and/or User Content may be stored by Globe in order to comply with certain legal obligations and shall not be retrievable by you or any other person without a valid court order. Consequently, Globe encourages you to maintain your own backup of your own data by refreshing (updating) your RUSH app. Globe will NOT be liable to you for any modification, suspension, or discontinuation of the service, or the loss of any Content and/or User Content.
7.4. You may request to deactivate your User Account at any time by contacting the Merchant.