Be more visible on mobile.
With the influence of mobile, it is important for business owners to increase their effort when it comes to mobile marketing strategies. Additionally, mobile visibility can help increase brand awareness especially with stiff competition in the market.
The simpler the better.
Gen Z demands a seamless experience with the products or apps they use. Survey says 62% refuse to use apps or websites that are hard to navigate and 60% said they won’t use apps that are slow to load or encounter glitches.
Customers nowadays prefer personalized products that make them feel important and connected. Personalization increases interaction and engagement between businesses and their customers. According to Aberdeen, personalized emails improve click-through rates by 14% and conversion rates by 10%.
Personalization can also help boost customer loyalty and facilitate effective communication. Ninety-six percent of marketers attest that customers think they can be served better if businesses pay attention to their needs.
Accommodate their needs.
Gen Z is a young market. Businesses have the opportunity to form a strong brand loyalty with an impressionable demographic. Retailers will be able to maximize their profit with the right marketing strategies.