Thought Leadership

How to Build the Best Hotel Loyalty Program

May 17, 2019
The tourism high contributes to both the growth and competition in the hotel industry. Here’s how you can use a loyalty program to thrive.

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With cheap airfares and a wide variety of island destinations, tourism high is projected to keep going up. Domestic tourism shouldn’t be underestimated too - much to the chagrin of their baby boomer parents, millennials would rather save for a weekend trip than retirement.

This presents a great opportunity for hotels, especially when it comes to loyalty marketing. Customers now expect everything to be done online when planning a trip, which makes it easy to incorporate a digital loyalty program.

Creating a digital loyalty program for hotels isn’t easy. Compared to eating a meal in a restaurant or buying shoes, a lot of people can’t just book hotel accommodation on a whim every week. It depends on the occasion, season, and location.

Fortunately, with some creativity and market know-how, you can still design a digital loyalty program to encourage visits. Here’s how:

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