Thought Leadership

5 Content Marketing Tactics Businesses Can Use to Enhance Customer Engagement

Oct 30, 2018
Behind the scenes of viral video ads, sponsored social media posts, and thriving infographics is content marketing. It enables digital marketers to catch a person’s attention online and engage their readers. When done right, it builds awareness and trust between brands and consumers. Content marketing leaders get 7.8 times more site traffic than non-leaders. By adopting its fundamental tactics, you can also increase customer engagement.

Getting Powered by RUSH

Choose the right information.

Content marketers can personalize their strategies because marketing analytics have access to the right customer insights.  Customer representatives - whether through chat, email or in-store - should be given the same. Coca-cola uses big data to craft advertising content for different audiences, enabling them to connect with consumers which in turn increases sales for existing and new product lines.