THOUGHT LEADERSHIP

4 Business Rewards of a Card-Free Loyalty Program

Nov 26, 2018
Having a loyalty program is no-brainer. It costs 5 times less to retain customers than acquire new ones. Loyal customers spend up to 67% more than new customers. More than two-thirds of loyalty program members in Asia-Pacific are more likely to participate if a mobile app is available.

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In the Philippines however, plastic loyalty cards are still the most common rewards program even when existing technology and consumer market urges otherwise.

Here’s why businesses should get a digital loyalty app:

Differentiate your business from competition

More than half of the loyalty market is split between Mercury Suki Card and SM Advantage. There are no established runner-ups, but there are a variety of competitors including Petron Value Card, Laking National Card, and Happy Plus Card.

No matter how fancy and personalized your customer’s loyalty is, it has to compete with a lot of other plastic cards. The rest of the untapped market provides a great opportunity that lets you keep up with the times and the buying behavior of a young population.

Ride the future of loyalty marketing