In the Philippines however, plastic loyalty cards are still the most common rewards program even when existing technology and consumer market urges otherwise.
Here’s why businesses should get a digital loyalty app:
Differentiate your business from competition
More than half of the loyalty market is split between Mercury Suki Card and SM Advantage. There are no established runner-ups, but there are a variety of competitors including Petron Value Card, Laking National Card, and Happy Plus Card.
No matter how fancy and personalized your customer’s loyalty is, it has to compete with a lot of other plastic cards. The rest of the untapped market provides a great opportunity that lets you keep up with the times and the buying behavior of a young population.
Ride the future of loyalty marketing