Thought Leadership

3 Opportunities Businesses Miss When Using a Plastic Loyalty Card

Jan 22, 2019
3 loyalty marketing benefits that businesses lose when they use a plastic loyalty card.

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Loyalty rewards programs in the Philippines are still dominated by traditional promotion schemes.

In Singapore, the first cardless loyalty program AMperkz was launched in 2016. In China, loyalty programs are embedded in smartphones via messaging apps like WeChat.

Here, Filipino consumers are keen in shifting towards digital too. According to a 2018 research by Hootsuite in collaboration with We are Social, 74% believe that new technology offers more opportunities than risks and 64% prefer to complete tasks digitally whenever possible.

This new year, here’s why it’s time for you to get a custom branded digital loyalty app.

The key to attracting millennials

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The highest number of employed persons in the country are millennials. If there’s one thing that you need to know about these consumers is this – they don’t buy a product, they buy a better version of themselves. It’s not about what the product can do. It’s about the possibilities that they can do with it.

Plastic loyalty cards are static rewards. A digital loyalty app enables you to deliver a variety of interactions that add value to the customer experience. And with some innovation, it can lead to operational efficiency too. Hilton’s app has a payment slider to calculate how to pay for a hotel room using a mix of points and cash. Panera  lets you order-ahead as well as collect points.

By providing nuanced experiences, you can turn customers into brand advocates. More than half of Filipinos perceive social media content as reliable.

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