SEAOIL's VIP program, powered by RUSH, was peak simplicity, accessibility, and relevancy. By making it easy for customers to earn and redeem points via their mobile app, SEAOIL significantly enhanced customer engagement and retention. With an impressive low points breakage rate of 1.05%, well below the global average, SEAOIL's program proved that their customers made the most of every drop.
SEAOIL's VIP program, powered by RUSH, was peak simplicity, accessibility, and relevancy. By making it easy for customers to earn and redeem points via their mobile app, SEAOIL significantly enhanced customer engagement and retention. With an impressive low points breakage rate of 1.05%, well below the global average, SEAOIL's program proved that their customers made the most of every drop.
170K++
monthly transactions
1.05%
points breakage rate