Search Engine Optimization (SEO) Specialist

Understanding the Role

At RUSH, we believe that the strongest relationships are built on relevant and valuable experiences.

We are on a mission to help businesses create lasting connections and exceptional experiences for their customers. In keeping with our promise, we are seeking to build a team of talented individuals to help build top-notch ready-made digital solutions that enable businesses to meet their customers at every stage of the customer lifecycle.

We are looking for a Search Engine Optimization (SEO) Specialist who will play a key role in growing high-quality organic traffic through offsite strategies and content-focused initiatives. This entry-level position will support the execution of SEO campaigns, content optimization, keyword research, and link-building efforts to help attract high-intent customers and maximize website performance. 

They should have a passion for digital content and performance marketing, with a strong interest in reading and writing. Must be detail-oriented, consistent, and methodical in content creation and strategy optimization. They will collaborate closely with the marketing team to ensure SEO best practices are applied and aligned with broader performance goals.

Salary: Php 25,000
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Basic Qualifications:

Academic Background

• Bachelor’s degree in Marketing, Communications, Advertising, or any related field.
• Digital Marketing Certifications (e.g. Google Digital Garage, Semrush Academy, Ahrefs Academy, etc.) are a plus.

Relevant Work Experience

• Minimum of one (1) year of experience working on websites for SaaS, digital platforms, or B2B groups that focus on business technology is preferred.

Skills & Knowledge

• Solid grasp of SEO fundamentals, with a focus on content management and link-building strategies.
• Proficiency in keyword and website research tools such as Semrush and Google Keyword Planner.
• Strong copywriting and content editing skills tailored for search optimization.
• Experience working with CMS and publishing platforms; familiarity with Webflow CMS is a plus.
• Knowledge of current outreach strategies and best practices for offsite SEO.
• Excellent attention to detail, with strong file management habits and the ability to meet deadlines consistently.
• Basic understanding of HTML and website architecture, including on-page SEO optimization techniques.

Duties & Responsibilities:

On-site SEO: Content Management

• Conduct keyword research based on overall strategy, briefs, and guidelines provided by the Product Marketing team.
• Develop, edit, and publish new content via CMS tools, with a target of three (3) publications per month.
• Optimize and update current content to enhance performance metrics, including search rankings, website traffic, and click-through rates.
• Monitor the performance of published content using tools such as GA4, Google Search Console, and Semrush, and provide recommendations for continuous optimization.

Off-site SEO: Linkbuilding

• Identify link-building opportunities aligned with target keywords and content.
• Execute outreach campaigns to secure backlinks through partnerships, directories, and content placements.
• Track and report on acquired links and their impact on authority and rankings.

Additional

• Propose additional tools, software, channels, or methodologies for better management and ultimately improving conversion rates across digital platforms.
• Ensure best practices are consistently applied across all efforts to maintain and improve the website's search engine performance.
• Provide support for various ad-hoc tasks as required to assist in broader marketing and digital initiatives.