Understanding the Role
At RUSH, we believe that the strongest relationships are built on relevant and valuable experiences. We are on a mission to help businesses create lasting connections and exceptional experiences for their customers. In keeping with our promise, we are seeking to build a team of talented individuals to help build top-notch ready-made digital solutions that enable businesses to meet their customers at every stage of the customer lifecycle.
We are in search of an experienced Marketing Specialist who will support the execution of digital marketing and growth initiatives across organic search, paid campaigns, website management, content publishing, inbound acquisition, and digital visibility efforts. The role will contribute to improving brand visibility, website performance, lead generation, and campaign effectiveness across digital platforms and channels.
The position will support initiatives related to SEO, GEO, AEO, content optimization, analytics monitoring, paid media execution, website optimization, and evolving AI-powered search and discovery experiences. The role requires strong attention to detail, analytical thinking, organization, and the ability to manage multiple initiatives within structured workflows and timelines while collaborating with cross-functional teams.
Salary: PHP 40,000
Basic Qualifications:
Academic Background:
- Bachelor’s degree in Marketing, Communications, Advertising, Business Management, or any related field.
- Digital marketing certifications (e.g. Google Digital Garage, Google Ads, Semrush Academy, Ahrefs Academy, Meta Blueprint, HubSpot Academy, etc.) are a plus.
Relevant Work Experience:
- Minimum of two (2) years of experience in digital marketing, SEO, performance marketing, website management, inbound marketing, or related marketing functions is preferred.
- Experience working on websites, SaaS platforms, digital products, B2B technology environments, or performance-driven marketing initiatives is an advantage.
Skills and Knowledge:
- Strong understanding of digital marketing fundamentals, including SEO, content optimization, inbound marketing, paid performance marketing, and analytics.
- Understanding of SEO, keyword research, content structuring, website optimization, and authority-building strategies.
- Experience with paid marketing platforms such as Google Ads, Meta Ads, LinkedIn Ads, and related advertising platforms.
- Proficiency in analytics, SEO, and reporting tools such as GA4, Google Search Console, Semrush, Ahrefs, and similar platforms.
- Strong writing, editing, and content structuring skills for digital platforms and user engagement.
- Experience working with CMS and publishing platforms such as Webflow is a plus.
- Understanding of website structure, metadata implementation, internal linking, and on-page optimization techniques.
- Familiarity with AI-powered search experiences, GEO, AEO, and evolving search trends.
- Familiarity with content creation, design, and AI-assisted marketing tools is an advantage.
- Strong attention to detail, organization, file management, and time management skills.
- Ability to work collaboratively across teams and manage multiple projects and deadlines effectively.
- Willingness to adapt to evolving digital marketing trends, technologies, platforms, and growth initiatives.
Duties and Responsibilities:
Digital Marketing & Discoverability:
- Support digital marketing, content optimization, inbound acquisition, and visibility initiatives across digital platforms.
- Support initiatives that improve engagement, lead generation, and overall digital performance.
- Support initiatives related to SEO, GEO, AEO, and evolving search experiences.
- Monitor website, content, and campaign performance and provide recommendations based on analytics and performance insights.
Campaign & Website Support:
- Support the execution and optimization of digital campaigns across relevant marketing and advertising platforms.
- Assist in website-related marketing activities, including content publishing, landing page updates, and website enhancement initiatives.
- Coordinate with cross-functional teams to support integrated marketing and campaign initiatives.
Analytics & Optimization:
- Prepare reports and performance insights related to website traffic, campaign performance, engagement, and inbound acquisition.
- Support tracking, analytics implementation, reporting, and ongoing optimization efforts across digital initiatives.
- Monitor emerging digital marketing, search, and discovery trends relevant to business and growth objectives.
Additional Responsibilities:
- Recommend tools, methodologies, and process improvements that may enhance operational efficiency, digital performance, and conversion effectiveness.
- Ensure best practices are consistently applied across marketing and digital initiatives.
- Provide support for other marketing, growth, and cross-functional initiatives as required.
Employment Application Disclaimer
I certify that the information provided in this application is correct to the best of my knowledge. I understand that falsifying information is ground for non-acceptance of application or for discharge should I be hired.
I authorize the company to conduct background checks and contact my previous employers or other character references to verify the information provided in my application documents.
I also allow the organization to use my application for other vacant positions within their company considering that those are still aligned with my qualifications.
In consideration of my employment, I agree to abide by the rules and regulations of the company which may be changed, withdrawn, or interpreted at any time without prior notice.
