![PK-Assets PK-Assets](https://www.rush.ph/hs-fs/hubfs/PK-Assets.jpg?width=2000&height=1125&name=PK-Assets.jpg)
![PK-Assets-05-2 PK-Assets-05-2](https://www.rush.ph/hs-fs/hubfs/PK-Assets-05-2.png?width=600&height=600&name=PK-Assets-05-2.png)
Rush empowers businesses
to foster stronger and lasting relationships
with their customers through out-of-the-box
digital solutions that are ready for their customers.
Logo Variants
A full identity is comprised of visual parts called 'elements'.
The following elements can either be used separately or can be combined to form the full identity.
![PK-Assets-09 PK-Assets-09](https://www.rush.ph/hubfs/PK-Assets-09.png)
![PK-Assets-10 PK-Assets-10](https://www.rush.ph/hubfs/PK-Assets-10.png)
![PK-Assets-11 PK-Assets-11](https://www.rush.ph/hubfs/PK-Assets-11.png)
![upper HR upper HR](https://www.rush.ph/hubfs/upper%20HR.jpg)
![PK-Assets-07-1 PK-Assets-07-1](https://www.rush.ph/hs-fs/hubfs/PK-Assets-07-1.png?width=600&height=641&name=PK-Assets-07-1.png)
Partnered Branding
The identity communicates the brand's commitment to providing cutting edge out of the box solutions to their customers while still remaining energetic approachable and most importantly, human.
![PK-Assets-08 PK-Assets-08](https://www.rush.ph/hs-fs/hubfs/PK-Assets-08.png?width=600&height=641&name=PK-Assets-08.png)
![lower HR lower HR](https://www.rush.ph/hubfs/lower%20HR.png)
Clear Spaces
To ensure the visibility and impact of the brand,
a set of boundary or clear space is set to help the logo
be in focus and avoid unnecessary elements from invading the safe zone.
![PK-Assets PK-Assets](https://www.rush.ph/hubfs/PK-Assets.png)
Word Mark
![PK-Assets-13 PK-Assets-13](https://www.rush.ph/hubfs/PK-Assets-13.png)
Logo Mark
![PK-Assets-14 PK-Assets-14](https://www.rush.ph/hubfs/PK-Assets-14.png)
Logotype
Sub-brands
As our services expand to reach more businesses and customers,
our brand also branches out to connect with its own voice, personality, and services.
![PK-Assets_sub_eStore PK-Assets_sub_eStore](https://www.rush.ph/hubfs/PK-Assets_sub_eStore.png)
![PK-Assets_sub_Loyalty PK-Assets_sub_Loyalty](https://www.rush.ph/hubfs/PK-Assets_sub_Loyalty.png)
![PK-Assets_sub_RUSHPlus PK-Assets_sub_RUSHPlus](https://www.rush.ph/hubfs/PK-Assets_sub_RUSHPlus.png)
![upper HR upper HR](https://www.rush.ph/hubfs/upper%20HR.jpg)
![PK-Assets_Artboard 15 PK-Assets_Artboard 15](https://www.rush.ph/hs-fs/hubfs/PK-Assets_Artboard%2015.png?width=300&height=150&name=PK-Assets_Artboard%2015.png)
RUSH Official Icon Set
Adding appealing visual elements for representing words and ideas which makes them more enjoyable than pure traditional inline-text.
![PK-Assets-15-2 PK-Assets-15-2](https://www.rush.ph/hs-fs/hubfs/PK-Assets-15-2.png?width=300&height=150&name=PK-Assets-15-2.png)
RUSH Flat Icon Set
Adding appealing visual elements for representing words and ideas which makes them more enjoyable than pure traditional inline-text.
![PK-Assets-16-1 PK-Assets-16-1](https://www.rush.ph/hubfs/PK-Assets-16-1.png)