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The Top eCommerce Sites in the Philippines

2023/03/01

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Due to the threat of COVID-19, many consumers have turned to eCommerce sites for a safe and convenient shopping experience. Thanks to platforms Lazada, FB Marketplace, and the like, customers can now forget about long cashier queues or traveling to shopping centers. Meanwhile, local business owners no longer need huge capital to set up a physical store and attract customers.

Now that the country is recovering from the pandemic's effects, the eCommerce boom is here to stay. The Philippines is reported to have the highest daily internet usage in the Asia Pacific region. For entrepreneurs, entering the country’s eCommerce space isn’t a bad idea. Whether you’re a veteran or a new business owner, selling your products on popular eCommerce websites is a great way to drive sales.  

Top eCommerce Sites in the PH

Different eCommerce sites in the Philippines feature products from several categories to ensure that users, whether a customer or a merchant, can find what they’re looking for and more. If you’re planning to start selling online, knowing the top eCommerce sites in the Philippines is a must.

  1. Lazada

    Shows the Lazada app icon on a mobile phone.

     

    Lazada joins the list with approximately 39.43 million monthly website visitors as of 2021. The online shopping platform offers various products—consumer electronics, beauty and lifestyle goods, furniture, toys, and even groceries.

    LazMall is a digital marketplace that assures customers of 100% product authenticity and responsive return services. However, Lazada imposes a 5% commission rate on LazMall stores, an increase from the 1 to 4% rate on the standard Lazada page, which may impact product prices. However, Lazada also offers fulfillment and shipping services around Asia for more convenience at lesser rates.

  2. Shopee.ph

    Shows the Shopee logo on a mobile phone, with their marketplace feed in the background.

     

    Known for its powerful promotions during in-app events and free shipping vouchers, the Shopee.ph website enjoyed about 73.65 million monthly visits in the third quarter of 2021. It’s no wonder that the company generated $140 million (7,717,775,100) in net eCommerce sales for the same year.

    Shopee is a customer’s one-stop shop as it has product categories that cover their every need, such as hobbies and DIY, fashion, electronics, and media, to name a few. While it also offers the traditional website experience, the brand leads the mobile-first online shopping revolution with its simple yet neat in-app user interface that attracts many customers. 

  3. Carousell

    Shows the Carousell homepage on the phone of someone in their home.

    Source: Forbes

    Carousell makes selling as easy as taking a photo, providing a product description, and posting it online. The online marketplace specializes in consumer-to-consumer and business-to-consumer transactions on its smartphone app and website platform. Aside from buying and selling new and secondhand goods, users can also find jobs and service offers.

    The eCommerce platform also offers product bumps and spotlight features to promote certain products for a small price. And it doesn’t take any form of commission from the products and services sold on its platforms. It means there’s no listing fee or additional charges, and users can buy and sell as many items as they please.

  4. GLife

    Shows the GLife app icon and homepage coming out of a mobile phone.

    Source: Adobo Magazine

    Popularly known for its ease of use, GLife is dubbed as one of the best online marketplaces today! With just a few taps on the GCash app, consumers can easily shop from all the food and retail brands that they love. However, the fun doesn’t stop there!

    In the case of businesses, joining this thriving marketplace is a great way to drive up sales. With over 66 million users active on the platform, making yourself available on GLife will expand your reach instantly. Moreover, you’ll be happy to know that Rush was the first platform to power GCash’s marketplace and now over 250 Rush merchants are available on the platform!

  5. FB Marketplace

    Shows the FB Marketplace interface and listing page on a mobile phone.


    Source: Products Up

    With nearly 100,800,000 Filipino users on the app in 2022, Facebook Marketplace has quickly become one of the preferred platforms for buying and selling goods since its launch in 2016.

    Its Facebook Messenger integration allows seamless communication between the buyer and seller to haggle or schedule a meet-up. The enormous user base assures your products a wide reach and customer click-throughs. There are also no costs to use the online marketplace or post your listings. However, there may be chargeback fees where applicable.

  6. Zalora Philippines

    Shows the ZALORA logo on a mobile phone beside a block of marble.

     

    Zalora is an online marketplace that heavily caters to avid shoppers of fashion and lifestyle. With a curated brand catalog that features local and international shops, the digital boutique provides high-quality product images and specific filter functions on its website.

    The online fashion destination also offers its customers convenient and unique shopping experiences, with features like virtual size guides and virtual fitting rooms. Products offered on the website may have premium prices as they may incur the hidden fees that sellers must shoulder during the registration, product listing, and return processes.

  7. BeautyMnl

    Shows the plain BeautyMNL logo.

    Source: Beauty MNL

    BeautyMNL is an eCommerce site in the Philippines that’s committed to empowering Filipinas to discover, explore, and nurture their natural beauty. Its website and app interface are neatly curated to display over 45,000 health, beauty, and wellness products—with a 100% authentic guarantee.

    It's easy-to-navigate platform allows users to scroll through the best brands. Users are assured of quality products with over 300,000 reviews from fellow customers. They can also enjoy a superior shopping experience with next-day deliveries and nationwide shipping services. From local up-and-comers to international companies, they’re sure to carry it.

  8. eBay.ph

Someone using their phone with the eBay logo displayed, and the desktop version on the laptop screen in the background.

Well-known as an online retailer in the Philippines, eBay offers auction and online shopping services for its customers. Users can browse thousands of listings under various categories, including automobiles, household products, sporting goods, and collectibles.

The online marketplace boasts its title as the world’s largest online marketplace. Users can discover brand-new items or rare vintage collectibles from anywhere and have them delivered to their doorstep. While sellers may get charged an extra fee for displaying products on the platform and collecting payment, customers can access the website and its services for free.

One Click Away from Success

More than having a wide selection of products, customers now look for shopping experiences that are easy, accessible, and convenient. While the eCommerce website price in the Philippines is increasing, industry leaders are constantly developing new technologies to bring affordable products and services to their clients.

All-in-all, being available on the mentioned platforms is a great way to drive sales and attain business growth. But while it’s great to join these marketplaces, making your own channel should still be your top priority. Having a fully operational eStore that you have full control over will allow you to provide an excellent experience for your customers, pave the way for conversion opportunities, and more.

If you’re looking for white-label solutions to make the shift to eCommerce, consider Rush and its all-in-one eCommerce platform. Get in touch with one of our Sales Champs to learn more! 

author-avatar
Jeff Alejandrino

COO at RUSH Technologies

Jeff Alejandrino is the Chief Operating Officer at RUSH Technologies - the go-to e-commerce services partner of every business in making digital easy, efficient, and effective in the Philippines. His past experiences include Business Development, Account Management and Partnership Management across different industries, from Banking, Service, and Food and Beverage. His pastime involves managing the family business. His interests vary from traveling and exploring new places to eat, to just staying at home watching series and movies.

author-avatar

Jeff Alejandrino

COO at RUSH Technologies

Jeff Alejandrino is the Chief Operating Officer at RUSH Technologies - the go-to e-commerce services partner of every business in making digital easy, efficient, and effective in the Philippines. His past experiences include Business Development, Account Management and Partnership Management across different industries, from Banking, Service, and Food and Beverage. His pastime involves managing the family business. His interests vary from traveling and exploring new places to eat, to just staying at home watching series and movies.

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