The food and beverage (F&B) industry in the Philippines is one of the most dynamic sectors of the economy. According to the World Bank, food, beverages, and tobacco make up around one-third (32.6%) of the country’s total manufacturing output, making it one of the largest contributors to the sector. Despite rising costs and intense competition, the industry continues to expand. But today, the real challenge for restaurants, cafés, and food businesses isn’t just attracting customers, it’s keeping them.
That’s why F&B loyalty programs are back in full swing in the Philippine market. From global giants like McDonald’s to fast-rising homegrown brands like PickUp Coffee, businesses are finding new ways to engage customers and secure repeat visits. In fact, this trend is shaping up alongside other innovations such as RUSH’s digital loyalty programs in the Philippines - solutions that strengthen F&B brands’ customer engagement.
Rewards programs are not new. For years, Filipino consumers collected stamp cards at coffee shops or signed up for VIP memberships at restaurants. But many of these programs were limited to in-person experiences, or by manual tracking, and inconsistent usage.
Today, things look very different. Filipino consumers are digitally savvy, mobile-first, and value-driven. With inflation influencing everyday spending, customers are seeking brands that give them something extra. According to the Philippines Loyalty Programs Market Intelligence Report 2025–2029, digital-first rewards are becoming the preferred choice for many consumers, with loyalty programs playing a key role in influencing repeat purchases and brand stickiness
The resurgence of loyalty is clear: businesses need more than promos and discounts to win customers. They need digital rewards that are seamless, engaging, and rewarding – and this is where restaurant loyalty programs in the Philippines are gaining traction.
Source: MyMcdonald’s Rewards App
McDonald’s Philippines recently launched MyMcDonald’s Rewards. Rolled out in 2025, it is a quickly prevalent, fully digital loyalty program that allows customers to earn and redeem points whether they order dine-in, at the drive-thru, via self-order kiosks, or through the McDonald’s App.
Mechanics:
While McDonald’s Philippines has not yet released official performance data for MyMcDonald’s Rewards, early traction and visibility suggest strong adoption. This reflects global results from similar McDonald’s loyalty programs that have driven 15 to 25 percent increases in repeat visits and significant digital engagement. The structure, with points-per-peso, bonus incentives, and instant QR redemption, builds a habit loop that encourages customers to return frequently and interact with the brand digitally.
Source: Pickup Coffee, LinkedIn
Fast-growing local brand PickUp Coffee has shown that digital loyalty isn’t just for multinational chains. Through its PickUp Club, the company has built a mobile-first rewards ecosystem tailored to the habits of its young, value-driven customers. The loyalty program launched in 2025 alongside the brand’s updated app and website as part of PickUp Coffee’s effort to strengthen digital ordering and customer engagement.
Mechanics:
PickUp Coffee hasn’t released official performance data yet, but the rewards program is a strategic effort to connect the brand with today’s digital customers. By keeping things easy, engaging, and mobile-first, the brand shows how Filipino businesses can create restaurant loyalty programs in the Philippines that genuinely resonate with people.
There are three main takeaways from the resurgence of loyalty in the Philippine F&B market:
The resurgence of restaurant loyalty programs in the Philippines doesn’t have to be limited to McDonald’s or PickUp Coffee. With RUSH Loyalty, F&B brands can launch robust, digitized rewards programs that fit their unique needs and integrate seamlessly with existing selling platforms or directly with RUSH eStore.
RUSH offers three effective loyalty formats:
All three can be seamlessly integrated with RUSH eStore, connecting loyalty with online ordering, delivery, and digital payments. This allows F&B businesses to run professional, scalable loyalty programs without building their own systems from scratch.
Q1: Why are rewards programs making a comeback in the Philippines?
Because the F&B industry is highly competitive, and customers are seeking more value from every purchase. F&B loyalty programs in the Philippines are starting to provide that added value to stay ahead.
Q2: What makes McDonald’s and PickUp Coffee’s loyalty programs effective?
They’re both app-based, easy to use, and tied directly to the customer experience. This convenience makes customers more likely to return.
Q3: Can other businesses launch rewards programs like these?
Yes. With RUSH Loyalty, restaurants, cafés, and F&B chains can implement robust, fully digitized systems that integrate seamlessly with existing selling platforms or directly with RUSH eStore.
The resurgence of restaurant loyalty programs in the Philippines signals a new era for customer engagement. McDonald’s and PickUp Coffee have shown that rewards don’t just bring people back, they strengthen brand relationships.
For F&B businesses, the lesson is clear: digital loyalty is no longer optional. With RUSH, you can design a program that fits your business model, keeps your customers engaged, and drives sustainable growth.
Call to Action: Ready to build your own digital rewards program?
Book a demo today to explore solutions like our Points loyalty program to keep your customers coming back for more.
