Now that the holidays are just around the corner, the next few weeks present many exciting opportunities for business owners. Popularly known as the season of giving, Christmas drives brands to expect a significant spike in sales and purchases!
With the rapid shift towards online selling, people looking for gifts can now shop more conveniently, thanks to the help of eCommerce shops. This behavior has seen rapid growth over the last year, as 54% of shoppers have used at least five channels for their Christmas shopping needs.
With the figure above in mind, businesses should look to take advantage of the holiday rush. To maximize sales and revenue, try these proven holiday marketing strategies below!
To celebrate the yuletide season, you can bring holiday cheer to your customers with the help of giveaways. Everyone loves receiving free stuff—and your customers aren’t different—so being generous this season is one of the best ways to attract them to your brand.
In addition to freebies, you can offer buy-one-get-one promos, discount coupons, and the like to attract more customers. If you plan to do this, use a proven platform such as Rush Plus to provide vouchers with no hiccups!
Generally, the holidays are a sentimental season around the world. During this time, people hold reunions, show appreciation to their loved ones, and use this period for thanksgiving. With emotions running high, this is precisely the reason why nostalgia marketing works perfectly during Christmas.
Your business can greatly benefit from appealing to consumers’ emotions and leveraging nostalgia common to most people. For example, take a quick look at this Disney Advertisement in 2020. In addition to representing Disney as a brand, the video perfectly captures how the holidays are meant to be spent with loved ones, providing a sense of familiarity to viewers.
While traditional retail stores benefit from billboards or posters, the same is true for eCommerce sites. But considering the costs of running traditional ads, doing so may not be the best decision financially. Fortunately, social media channels provide a cost-efficient alternative.
Sites like Instagram and Facebook can amplify your audience reach with the help of their built-in marketing tools. Social media allows you to accurately target ads to the right people, making them a marketer’s best friend for Christmas and beyond.
Although not involved in the revenue process, having a website dressed for the holidays greatly benefits the customer’s browsing experience. In addition to a layout redesign, your website should also prepare for increased traffic. It means optimizing your website against crashes and similar instances that can serve as a bottleneck for your customers.
The latter months of the year are hectic but present many exciting opportunities for business owners. To prepare for the season, it’s best to get an efficient eCommerce platform that can easily manage a surge in customer demand. As one of the best eCommerce websites in the Philippines, availing of our proven eCommerce solutions will guarantee your success for the Holidays!
But even though brands should take full advantage of increased purchase activity, it’s important to remember that the Holidays are also one of the best times to connect and improve customer relations. As one of the fastest ways to grow your business, make sure to build and drive customer loyalty this Christmas. Book a demo with one of our Sales Champs to learn more about our eCommerce and loyalty solutions!