Baskin Robbins

Loyalty, with a Hint of Sweetness: The Baskin Robbins Philippines App

Feb 22, 2019
Baskin Robbins is one of the most popular brands when it comes to ice cream. With a long history that goes back 74 years, this iconic global company has served delicious treats to millions of customers. In order to enhance their services and offerings, the local office of America’s favorite ice cream has recently partnered with RUSH, creating a unique and more enhanced experience for their die-hard Filipino fans.

Getting Powered by RUSH

Happiness in a Cup

Baskin Robbins started in 1945 by two ice cream enthusiasts, Burt Baskin, and Irv Robbins, in Massachusetts. They now have nearly 7,300 retail shops in 50 countries. Baskin Robbins was a mainstay of the Philippine scene in the 90’s, but they eventually closed shop soon after. After more than a decade, they finally returned in 2014. To date, they have 20 branches nationwide. , they finally returned including 20 branches in the Philippines.

The customer is at the heart of Baskin’s loyalty program. Through a custom-made app, they are able to send in-app notifications and SMS messages to their fanbase, updating them about the newest flavors, the latest promos, and even discounts. At the same time, this mobile application will also be the home of their ice cream subscription, a dream come true for anyone who wants to have their favorite treat delivered to their doorstep.

Understanding Customer Habits Using Sweet Treats

More than providing perks and benefits to its customers, the RUSH platform also allows Baskin to access an analytics dashboard, a critical tool for any business who wants to get ahead of the competition. With this system, Baskin can efficiently and easily track points usage, purchases, redemptions, and even their pending ice cream subscription. The data gathered can then be used for study and analysis, producing insights valuable when it comes to business, sales, marketing, and customer retention strategies. With the amount of information they get, they’re guaranteed growth and sustainability in this rapidly transforming business environment.

The Baskin Robbins Philippines app is available in both Google Play and the App Store.

If you want to know more about RUSH and its partners, please visit our website or our Facebook page.

Baskin Robbins App

Create your Baskin Robbins profile after downloading the app.

Monitor and track your points and redemptions via the Catalogue tab.

View your history on the Transactions tab.

Download the Baskin Robbins app

Want to get powered by RUSH? Sign up and create your own app in as fast as 3 days. Request a demo today and our team will help you setup your mobile app. With RUSH, loyalty is made easy!