Is It Time to Overhaul Your Loyalty Program?
Metrics are at an All Time Low
Customer loyalty programs are supposed to make sure that customers are constantly interested in what the company has to offer, shortening the time between purchases dramatically. At the same time, they’re supposed to bring in new leads and clients. If all of these have plateaued or are showing signs of a decline, then it might mean that your efforts are no longer connecting with your customers.
Loyalty programs, in a nutshell, are supposed to make clients feel some form of excitement, as they get access to exclusive deals and earn rewards. If that enthusiasm is no longer there, then maybe it’s time to bring your loyalty program back to the concept board.
Your Program is not Customized to Today’s Diverse Population