Thought Leadership

Here’s How 7 Great Companies are Keeping and Rewarding Their Loyal Customers

Jun 13, 2018
For many businesses, customer acquisition is the ultimate be-all and end-all. Sure, getting new customers is vital for revenue growth, but what they don’t realize is keeping existing customers is just as important as getting new customers. Loyal customers act as steady revenue drivers, brand ambassadors, and protectors of the business from competitors. If factored in, these qualities can actually contribute more to business success than customer acquisition alone.

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To begin your own customer loyalty journey, take cues from some of the leaders in customer loyalty themselves:

Amazon: Amazon Prime Membership

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Amazon’s market reach spans almost every corner of the world. This is why it is only fitting that they provide perks to loyal customers who helped shape their massive success.

With Amazon Prime, shoppers can enjoy free shipping, receive their delivery within one or two hours, access Amazon original series, get discounts to Amazon’s premium television and music channels, as well as enjoy reading perks in its Kindle Lending Library.

Virgin Atlantic: Flying Club

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Aside from earning miles, Virgin Atlantic took its loyalty program into new heights when it launched the Virgin Atlantic Flying Club. This club allows its members to earn tier points from Club Red, Club Silver, to Club Gold. With their accumulated points, members may avail of discounts on rental cars, airport parking, hotels, holiday flights, priority stand-by seating and boarding.

The club also offers access to exclusive clubhouses to lounge at before their scheduled flight.

This program works for Virgin Atlantic patrons because they are offered the VIP treatment—a comfortable experience many people willingly shell out money for.

National Bookstore: Laking National Card

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National Bookstore’s loyalty program is simple but effective. Laking National Card enables its holders to gain points and use them to redeem discounts on their next transaction. The card application costs P100 and is equivalent to accumulated receipts worth P5,000. Meanwhile, students can get it for only P60.

Every P1 purchase is equivalent to one point and 100 points is converted into a P1 reward which can be used on future transactions.

Petron: Petron Value Card

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Petron’s loyalty program is also straightforward. Their value card is a great money-saver for people who rely on their cars to go to work everyday, especially for public utility drivers who consume liters and liters of gas to fuel their source of income.

Petron’s Value card costs P100. Every P250 worth of fuel is equivalent to one point and is converted to P1. The card also entitles the holder to a 5% discount to San Miguel Corporation products in San Mig Food Ave.

Jollibee Foods Corporation: Happy Plus Card