Auntie Anne's

Earn Points With a Twist: Auntie Anne’s Mobile App

Feb 22, 2018

Auntie Anne’s has risen to be the world’s largest hand-rolled soft pretzel franchise. With more than 1,600 branches worldwide and over 37 branches nationwide in the Philippines, Auntie Anne’s mixes, twists and bakes pretzels to golden brown perfection all day long in full view of guests. It’s their simple, high-quality ingredients and fresh-baked pretzels that set them apart.

Getting Powered by RUSH

Auntie Anne’s, together with the help of RUSH, created their own branded mobile loyalty app to encourage customers to keep coming back - whether it’s for their classic original pretzels, their tasty Premium twists, or their golden pretzel dog.

By having a digital loyalty app, Auntie Anne’s gets to see which rewards their customers go for -- if they get the easiest reward with the least amount of points or wait to get more points for their favorites. Information like the best-selling pretzel, or most redeemed reward helps Auntie Anne’s determine which products to offer to their customers. Knowledge becomes even more powerful when Auntie Anne’s can now use data to forecast trends that help with sales and customer engagement.

Auntie Anne’s finds the RUSH loyalty solution to be the perfect partner to continue reaching their mission to strengthen and grow their brand by serving the world’s best pretzel products while providing unparalleled customer care.

RUSH also helps give Auntie Anne’s specific measures like the peak hours during day-to-day operations. With data this specific, it will be easier to decide which promotions can be implemented based on customer demand.

Auntie Anne’s Philippines App

Conveniently earn points, redeem rewards, and track your transactions with the Auntie Anne’s Philippines app!

Monitor and track your points and redemptions on the My Account tab!

Monitor and track your points and redemptions on the My Account tab!

View your history on the Transactions tab.

Download the Auntie Anne’s Philippines app

Want to get powered by RUSH? Sign up and create your own app in as fast as 3 days. Request a demo today and our team will help you setup your mobile app. With RUSH, loyalty is made easy!